MacLean Civil Products

Brand Guidelines

The MacLean Civil Products combination mark logo was designed to be flexible for different applications. This guide is designed to help you decide which logo to choose to best meet your needs. 

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Preferred Logo

The primary preferred logo is the color logo, but when necessary, solid white or black logo options can be implemented.

One Color Solid Black Logo

When only one color can be used and the background is light, select this one color logo so there is sufficient contrast to see the logo mark.

One Color Solid White Logo

When only one color can be used and the background is dark, select this white logo so there is sufficient contrast to see the logo mark.

Where size is limited

If there are size limitations, the Symbol alone may be used. However, if there is sufficient space, it is preferred to use the full logo shown above that contains the "MacLean Civil Products" name.

MPS Logo 2020-02-02_SYMBOL COLOR

The full color symbol is preferred when color can be replicated but size is limited.

MPS Logo 2020-02-02_SYMBOL BLACK NO OUTLINE

If size is limited, only one color can be used and the background is light, select the black MP symbol.

 

MPS Logo 2020-02-02_SYMBOL WHITE

If size is limited, only one color can be used and the background is dark, select the white MP symbol.

Logo Clear Space

Please do not place any other graphics on top of the MacLean Civil Products logo. In order for the logo to be identifiable and to not be confused as being integrated with other graphics, please allow the ratio of clear space measured by the "M" symbol, as illustrated to the left.

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