MacLean Civil Products
Brand Guidelines
The MacLean Civil Products combination mark logo was designed to be flexible for different applications. This guide is designed to help you decide which logo to choose to best meet your needs.
Preferred Logo
The primary preferred logo is the color logo, but when necessary, solid white or black logo options can be implemented.
White Lettering Color Logo
It is preferred that we use this color logo with white lettering when the logo can be used in color but the background is dark. The company name should have sufficient contrast with the background to be legible when viewed.
One Color Solid Black Logo
When only one color can be used and the background is light, select this one color logo so there is sufficient contrast to see the logo mark.
One Color Solid White Logo
When only one color can be used and the background is dark, select this white logo so there is sufficient contrast to see the logo mark.
Where size is limited
If there are size limitations, the Symbol alone may be used. However, if there is sufficient space, it is preferred to use the full logo shown above that contains the "MacLean Civil Products" name.
The full color symbol is preferred when color can be replicated but size is limited.
If size is limited, only one color can be used and the background is light, select the black MP symbol.
If size is limited, only one color can be used and the background is dark, select the white MP symbol.
FONT:
Arial
The font that is used with the logo and can be used for collateral items.
Brand Colors
The color scheme chosen for the brand for digital and print applications:
Logo Clear Space
Please do not place any other graphics on top of the MacLean Civil Products logo. In order for the logo to be identifiable and to not be confused as being integrated with other graphics, please allow the ratio of clear space measured by the "M" symbol, as illustrated to the left.